Part II Reconstructing the quest
Eiki Hoshino
Walking pilgrims
As shown in previous chapters, the Shikoku henro pilgrimage typifies Buddhist
pilgrimage in Japan. Shikoku is the fourth largest island in Japan and has an area of
approximately 19,000 km2 and a population of approximately 3,200,000. The 88
designated temples of the Shikoku henro pilgrimage are scattered throughout the Shikoku
area, and by visiting each one you complete a whole circuit of the island. Usui, among
others in this volume, has noted that Japanese pilgrimages fall into several categories, the
two main patterns being (a) visiting a single sacred area, and (b) a circuit covering many
sacred areas. The Shikoku henro pilgrimage belongs to the second category and is a
typical circuit pilgrimage of approximately 1,400 km.
Following World War II, Japan was swept by a wave of motorization, and this
certainly influenced the tradition of pilgrimage in Shikoku. From the 1950s onwards,
pilgrims started to use large tourist buses as their mode of transportation. Then, in the
1960s, we find the ‘family car’ generation. The vast majority of the pilgrims at this point
used some form of motor vehicle. Motorization is a common trend in modern society, and
it is hardly surprising that motorized pilgrimages are on the increase.
However, in contrast to this, a new trend is developing, or, it should be said, re-
appearing: Walking Pilgrimages. This trend seems as though it goes against the flow of
civilization. Is it a simple anachronism? If it isn’t, then what is its meaning in today’s
society? Why are these people walking? What is their purpose? What do they gain by
walking? In this paper I will introduce some of the modern walking pilgrims’ experiences
and try to fathom their world views.
The number of people who do the Shikoku henro pilgrimage in a year is frequently
around 100,000. One per cent of this figure consists of walking pilgrims, that is, about
1,000 persons. Some data, however, indicate that up to 10 per cent of the pilgrims may be
doing the trip on foot.
A walking pilgrimage can take many forms. In the case of the Shikoku henro
pilgrimage one form is to visit every site (toshiuchi). Then there is the pilgrimage in
which you visit each prefecture in Shikoku in turn (kugiriuchi). Also, there has been a
long tradition of people visiting merely those areas where pilgrimage sites are relatively
dense. This kind of pilgrimage is known as ‘the seven-temple visiting’ or ‘the ten-temple
visiting’ pilgrimages. In recent years an increasing number of people have come just for
the weekend or on holiday to visit the temples and do the pilgrimage in three days.
The pattern the pilgrimage may take can vary greatly. A pilgrimage can, for instance,
be: (a) a 100 per cent walking pilgrimage; (b) a pilgrimage where you are invited by
someone and go together or (c) a pilgrimage done through a combination of walking,
Pilgrimages and spiritual quests in Japan 64
using the bus and/or train. In this ‘combination pattern’ there are many smaller patterns,
for instance, when a pilgrim does not really want to use a car or a train, but has no other
option. Furthermore, some people prefer to travel alone, others travel as a couple; still
others will travel in a group.
From where does this present-day boom of walking pilgrimages originate? Maybe it is
linked quite generally to the so-called ‘walking-boom’. According to a recent survey,
conducted by the Prime Minister’s Office, the most popular form of exercise is walking.
In conjunction with this walking fad, however, one mustn’t overlook the important
traditional Buddhist teaching placed on walking. I will expand upon this point briefly.
From the introduction of Buddhism, many types of ascetic practices have played an
important role in Japan (see also Yoshida in this volume). Corporal suffering was a
prerequisite for the purification of the mind. A particularly distinctive feature in Japanese
tradition is that walking along the steep roads of pilgrimage implies doing penance and
seeking purification. As Nakamura Ikuo points out:
It seems that the Japanese have a character trait that makes walking a goal
in itself. We can see this in the aristocrats of olden times, who stubbornly
opted to walk when visiting temples and shrines. What is more there is an
old folk song which says, ‘It cannot be an ascetic practice if you use a
horse.’ The more the pilgrimages in Japan make walking a goal in itself,
the more a journey to the temples will begin to take on a profound
meaning. The pilgrims must have realised that a pure body and mind do
not come merely from religious services or confinement in temples, but
through painful suffering in the process of reaching the sacred temples.
We find a paradox here in that walking is a hardship, yet at the same time,
can also be a joy.
(1987:23–54)
What Nakamura is saying is that the Japanese pilgrimage has added a strong religious
meaning to walking, and that Japanese pilgrims, who make walking a goal in itself, place
great importance on the process of going to the temples or shrines, more so perhaps than
being at the actual target of the pilgrimage.
It is possible that the idea of stressing the significance of walking may lie at the root of
the Shikoku henro pilgrimage with its 88 temples. In other words, ‘To increase the
number of spiritual places means to increase the number of mileposts, which in turn
imposes more suffering, which again means experiencing a more thorough purification
and ecstasy’ (Nakamura 1987:50). Accordingly, the profound meaning of the journey to
the temples reveals itself in the reports on the experiences of present-day walking
pilgrims (Kobayashi 1990:162; Sōdai 1997:91).
Why do people go on ‘walking pilgrimages?’
The following excerpts are taken from the reports of pilgrims, from interviews I have
conducted, and also from information from web pages. Here, only a very small portion of
the collected information can be presented.1
Current increase in walking pilgrims 65
One thing many of today’s pilgrims have in common is that they assert their motive
for doing the Shikoku henro pilgrimage is not religious faith. Here are some statements:
1. Mr A (approximately 50 years old, active businessman, kugiriuchi-type pilgrimage,
information taken from a web page):
My reason for going on the pilgrimage was not religious. It was just a private trip
that used the route of the traditional pilgrimage… Actually, I was enjoying ‘paid
relaxation vacation time,’ but it was only at the very end of that vacation that I
thought of going on a pilgrimage. I chant the Prajna-paramita-sutra at the
pilgrimage sites, but my pilgrimage is more of a hobby. Personally I am not a
student of Buddhism.
2. Mr/Ms B (Couple, kugiriuchi-type pilgrimage, interview):
I recently had my 55th birthday. My wages dropped to 70%. Basically it was the
aspect of ‘moving’ that appealed to me. Ever since I was young I have loved to
run and to walk. I thought that the two of us would go abroad somewhere, but in
the end we chose Shikoku. It’s not because we were religious. There were some
people who said it sounded very religious, and they wondered why we would do
such a thing, but we didn’t care what they said. Deep in my heart I am a
sportsman, and it was the spiritual challenge that I did it for.
3. Mr/Ms C (author of the book Going on a Pilgrimage as ‘Two Fellow Pilgrims’ After
Retirement; cf. Kobayashi 1990):
I am an average Japanese person, and I’m not particularly knowledgeable about
the Buddhist religion, nor am I especially religious (ibid: 3–4)… When it comes
to the religious beliefs of Buddhism, besides being ignorant, I never had high
hopes connected with it… (After retiring) I had this feeling of having been
released from the organisation, and I felt like I was free, so I went on the
pilgrimage to savour that feeling.
(ibid: 32)
4. Ms D (single woman in her 30s, interview):
I am a tour conductor. I was engaged to be married, but I broke it off just before
the day. At that time, I was tired and everything was going wrong. As a conductor
I went on pilgrimage tours and also visited Acalas. One of the tour leaders was a
Buddhist monk and he encouraged us to go on a pilgrimage, I just felt like going.
I practised the copying of a sutra, and I prepared myself.
5. Mr/Ms E (author of the book Walking Pilgrimage in Shikoku, 1996):
I’m not a particularly devoted Shintō or Buddhist believer although I feel
reverence for gods and Buddha… When you have lived for 60 years, grime has
collected in your body and mind, you become soiled with evil passions. So you
need to go on a pilgrimage to clean out your body and your mind, you need
refreshing.
6. Ms F (single female in her 20s, interview):
When I was in high school, I saw a program about the Shikoku henro pilgrimage.
I thought I would go while I was in junior college, but I never got the chance.
After I found a job, one of my co-workers went to Shikoku and did a pilgrimage;
she was actually on TV. I got plenty of advice from this co-worker… Gradually I
Pilgrimages and spiritual quests in Japan 66
lost interest in my job. I loved to walk, and I was also interested in self-training. I
wanted to have that feeling of achievement. So, I left my job and went to do the
Shikoku henro pilgrimage.
7. Mr G (55, voluntarily retired from his department head position in a business,
interview):
Somewhere in my brain, I was always thinking about my superior who once did
the Shikoku henro pilgrimage. I thought about my 80-year life. How would I
spend the next twenty years? I wanted to harden my body. I wanted to build up
my self-confidence by doing the Shikoku henro pilgrimage. I had the feeling that
if I wasn’t able to do the Shikoku henro pilgrimage, what would I do with the rest
of my life? I thought, maybe by going with my wife I could reflect upon my
family, for which until then I had never had any time.
I am quite aware that the quality of the answers differs between the indirect phrasing of
the written reports, and the direct expressions of the spoken interviews. Nevertheless, if
you look at why these seven people did the pilgrimage, you can say that there was no
clearly defined reason for going; it wasn’t out of religious faith, nor was it a trip to seek
out the truth. If you consider the positions taken up with regard to religious faith—e.g. ‘I
read the Prajna-paramita-sutra, but I am not a student of Buddhism;’ ‘I am not a
particularly devoted Buddhist or Shintō believer although I feel reverence for gods and
Buddha’,—then the views expressed make it evident that they neither speak of an intense
belief in Shintō or Buddhism, nor of particular interest in Kōbō Daishi.
Rather, reference was made to ‘refreshing life’ and ‘challenge to the spirit’.2 Also,
there is emphasis on self-searching, implying also self-training. In a newspaper interview
Mr A said that while he did not really want to express his feelings in one word, he would
nevertheless try to sum it up as ‘I went on the pilgrimage in order to heal myself, or for
self-searching’.
Once the pilgrims have commenced walking, they will keep on walking in sun or rain.
Of course, there is always the possibility of something unexpected happening; maybe you
stop to enjoy someone’s hospitality, or you get scared by a poisonous snake, or—of
course—you begin to suffer from aching legs.
Also, throughout the journey you may feel physiological desires, which can be a more
serious problem. In the book known as the Walking Pilgrims’ Bible (Two Walking
Pilgrims Together on the Shikoku Henro Pilgrimage, edited by the Association for the
Protection of the Henro Roads), Miyazaki Kenju, a representative, declared that ‘the
three most important things during the pilgrimage are sleeping, eating and going to the
toilet’.
Being a walking pilgrim means being very closely connected to physical things, and
leg pains are one example of this. This is the exact opposite of religion as faith that
comprehends religion as an inner belief, or a dogma. According to Morinis (1992), an
anthropologist doing research on Indian pilgrimages, what matters on a pilgrimage is not
mental curiosity, but the experience itself. He suggests that whatever happens during a
pilgrimage has individual, personal and sensual importance. He also states that what
pilgrims are doing is specifically ‘seeing, hearing, feeling and tasting’ (Morinis 1992:9–
21). The connection between pilgrimage and healing that is made by some may have
some relation to this. Yumiyama explains healing in the following way: ‘Healing is the
Current increase in walking pilgrims 67
act of “feeling” and “sensing;” by directly appealing to the body and the senses, the body
and the mind, joined as one, recover’ (1996:141–62).
Among the examples we have looked at, not one refers to religious faith as a motive
for performing the pilgrimage. I am not assuming here that all walking pilgrims have the
same motives. Some people complete the pilgrimage simply by walking peacefully.
However, it is difficult to assume that many of the people who walk the Shikoku henro
pilgrimage these days do so out of a deep-rooted belief in Kōbō Daishi, who might cure
Hansen’s disease or perform a miracle.
How do people feel after completing a ‘walking pilgrimage?’
If you read the notes of those who have completed their pilgrimage carefully, and listen
hard to their experiences, it is possible to note quite a few statements that show you
cannot simply say they are not religious, or that they have not had any religious
experience. For example:
1. Mr/Ms A (early morning arrival at a temple, beginning the sutra chanting):
There is always someone around, so my voice becomes quiet naturally. I’m shy,
so my chanting gets faster and faster. Today I was alone, so I could chant slowly
and loudly. Within one or two minutes I got the feeling of completely sinking into
a different world. The chirping of the cicadas in the trees around me is more
intense. I feel as though I was the only one existing in this world. I feel as though
I am at the centre of the universe. I wonder if this is what Mr. K felt when he
experienced ki (spiritual energy).
2. Mr/Ms B:
Walking everyday for more than eight hours and carrying a pack on my back that
weighs quite a lot, I gradually became aware of what is really important in my
life. I am consistent with nature; rain, wind, sunshine, heat, cold. Accepting things
as they are is the best way. Once you put your own desires aside you can really
live comfortably; it’s as comfortable as if you’ve put your pack down. I can eat. I
can have a bath. I can go to sleep on a futon bed under the covers; I often wonder
if I need anything more than this. There is so much to be thankful for; every day I
vigorously walk along. I have a wonderful time meeting and talking to people.
The flowers, the birds, the plants and the trees, all let us have an enjoyable
experience. You realise that there is no superior or inferior living being on the
earth. It’s not only in my imagination, every tiny insect and every weed really has
a life. I believe that everything is equal. I am conscious now that putting aside
personal desires, being kind to everything and living with appreciation is
important for living well.
3. Mr/Ms C:
When I arrived at the last temple, Ōkuboji, and reported to Kōbō Daishi that I had
completed the pilgrimage, I started a lamentation; I had a moment of ‘religious
ecstasy,’ a moment of extreme bliss. Once I got home, I took my time reading
through Buddhist books. In them I read that by the end of a pilgrimage a pilgrim
Pilgrimages and spiritual quests in Japan 68
‘becomes a Buddha with one’s body and is reborn.’ After the experience I had, I
have to agree with that, as this is exactly what I experienced.
4. Mr/Ms D:
For me every single thing that happened in Shikoku was significant, every good
thing and every bad thing, everything had meaning. What I mean is that, even if I
don’t know the meaning for every single thing that happened, at some point in my
life there will be a moment when I realise the meaning of it, or when it becomes a
guide mark and helps me solve my problems. I have come to think that the most
important things that will enable me to have a truly happy life are that I value the
connections made with the people I met on the pilgrimage, and that I can
reciprocate emotions to those people who held out their hands to me. I believe
that I was called to Shikoku and made to walk.
5. Mr/Ms E:
I have gained the knowledge that ‘I am not living, but rather that I am being
allowed to live’ I have to make special mention of this subject. As soon as I was
certain that the eighty-eighth temple, Ōkuboji, was getting closer, my eyes
overflowed with tears, and there was nothing I could do to stop them. I walked
along without thinking, repeating ‘thank you, thank you’ over and over, waving
clenched fists with huge tears running down my cheeks.
6. Mr/Ms F:
Before I went on the pilgrimage I thought ‘Wouldn’t it be wonderful if my mind
could be clean?’ It’s hard to say whether or not my mind has been purified, but I
know now, through the hospitality I received, that there are some kind people in
this world. I never realised that there were people who were this kind. There was
a person who helped me when I got lost at Unpenji Temple. Then there was
another person who gave me a packed lunch… A religious belief has bloomed in
my heart. If you believe, then Kōbō Daishi will watch over you, and reach out a
hand to rescue you. Even when I encountered something dangerous, I was able to
escape, I believe it was thanks to Kōbō Daishi.
7. Mr/Ms G:
The Shikoku pilgrimage is a place for people’s rebirth… I realised that there is
very little that you need in life. I didn’t need any extras when I was walking. I
only had the bare minimum. I only had what I needed for that one day of walking.
I now know what is really important for life… You place yourself in the lowest
social stratum. If I were working in a personnel department of a company, I
would definitely choose the Shikoku henro pilgrimage as the place for training
employees. I would give them 50,000 or 100,000 yen and tell them to complete
the Shikoku henro pilgrimage with this much money… I learned to see things
from a different viewpoint than before… I reflect on myself, I reorganise my
values… The Shikoku henro pilgrimage isn’t a simple thing to do. But, if you
really try, you can do it. This is true of a company, also.
Some of the above statements are extremely sensitive, being based on quite dramatic
experiences. Others are reasonable, and you may call them a sort of enlightenment.
However, it is a characteristic also of the ‘enlightenment’ style, that it is based on one’s
Current increase in walking pilgrims 69
experience as a walking pilgrim, and not on intellectual understanding through ideas or
words.
The statements refer, in effect, to what we usually call a religious experience: “I get
the feeling I am sinking into a completely different world”; “I feel as though I am at the
centre of the universe”; ‘Set aside personal desires, be kind to everything and live with
appreciation”; “A moment of ‘religious ecstasy,’ a moment of extreme bliss”; “Becoming
a Buddha with one’s body”; “Being reborn”; “I was called to Shikoku, and I was made to
walk”; “I have gained the knowledge that I am not living, but I am being allowed to live”;
“If you believe, then Kōbō Daishi will watch over you, and reach out a hand to rescue
you”; “I realised that there is very little that you need in life”.
It is noticeable that all these expressions, not to mention those that explicitly refer to
Buddhism, do not differ much from those seen in the sayings and confessions of true
Buddhist believers. I wish to point out, however, that these pilgrims do not perceive their
experiences to be ‘religious experiences’. A further characteristic is that hardly any
religious professionals, like Buddhist priests, mediate between the experiences and
feelings that the pilgrims have.
Are ‘walking pilgrims’ religious or not?
Nowadays the relationship between religion and society is complex. If you look at the
rising prominence of the Islamic religion, or the strong links between racism and religion,
you will see that religion still has a lot of power. However, in Japan, according to the
results of a survey, the percentage of people who believe in religion is in steady decline.
Nevertheless, in national elections the number of ‘religious’ votes is worth taking note of.
It is certain that the number of pilgrims who mention (traditional) ‘faith’ as their
motive is decreasing. Also, people who do the pilgrimage in a large group are on the
decrease. Though the pilgrims choose to dress themselves completely in white, and
steadfastly walk the pilgrimage, if you look at these people from a traditional standpoint,
they really aren’t acting like pilgrims. For one thing, it costs much less to do pilgrimages
by car. However even in the case of walking pilgrims it is quite rare that they walk from
their own homes to Shikoku and back; they use public transportation at least part of the
way.
Are these people not religious? Many of them say that their motive for doing the
pilgrimage is not religious. That may be so, but if you look at some of their experiences,
are these not ‘religious’? Having the feeling of being in a different world, feeling oneself
in the centre of the universe, setting aside personal desires etc., these are all religious
sentiments, but at the same time it is hard to assert that they are only experienced in the
religious world. In this era of change, there is no need to contain something ‘religious’
only within the confines of the concept of ‘religion’.
In this global era, politics, economics and culture are no longer captured in the
conventional standards. The pilgrims, who have started to walk in Shikoku again, are part
of a new wave. Are they raising the curtain on a new age of the Shikoku henro
pilgrimage?
Pilgrimages and spiritual quests in Japan 70
Notes
1 B.Aziz (1987), who is engaged in a research on pilgrimage in South Asia, points out that, even
when people are doing pilgrimage in a family or a small group, each person’s experience is
highly individual and often differs from person to person.
2 According to B.Aziz (1987), the factor of ‘adventure’ can be frequently noted among the
pilgrims in India and Nepal.
References
Aziz, B. (1987) ‘Personal dimensions of the sacred journey: what pilgrims say’, Religious Studies
23, 247–61.
Kobayashi, A. (1990) Teinen kara wa dōgyō ninin [Going on a Pilgrimage as ‘Two Fellow
Pilgrims’ After Retirement], Tokyo: P.H.P. Research Institute.
Morinis, A. (ed.) (1992) Sacred Journey: The Anthropology of Pilgrimage, Wesport, Conn.,
Greenwood Press.
Nakamura I. (1987) Nihonjin no junrei—‘aruku’ koto ni yoru metsuzai to ‘jōka’ [Japanese
pilgrimages—the destruction of sin and purification through ‘walking’], Christian Culture
Research Institute of Seishin Women’s College (ed.) Junrei to bunmei [Pilgrimage and
Civilization], Tokyo: Shunjūsha, pp. 23–54.
Sōdai Michi Kūkan Kenkyūkai (1997) Shikoku henro to henrodō ni kansuru ishiki chōsa [Opinion
Survey of Shikoku Henro Pilgrimage and Its Road], Tokyo, Sōdai Shakaigaku Kyōshitsu.
Yumiyama, T. (1996) Nihon ni okeru healing boom no tenkai [The development of the healing
boom in Japan], Shūkyō Kenkyū 308, 141–62.
8
New forms of pilgrimage in Japanese
society
Maria Rodríguez del Alisal
Introduction
As the previous chapters have made clear, there is a long tradition of pilgrimage in Japan.
As in other parts of the world, pilgrimages were not always embarked on only for
religious reasons, but were also a means of getting in touch with new places, new people
and new ways of life. Nowadays as well, when visiting a shrine or temple during a
pilgrimage, the religious objective is many times only a pretext for other, more ‘secular’
reasons. Modernity has brought a more secular approach to religious activities. Here I
shall analyse forms of pilgrimage that are becoming more and more widespread in Japan,
where old sites and traditional motivations appear to be as popular as in the past.
In this paper I have included some of the data I collected when doing field-work in
autumn 1994, in spring 1995 and in summer 1999 in the Osaka and Wakayama areas,
travelling from Ikoma in the Kinki region down to the south to the Kii peninsula and the
Kumano region. I am interested not only in describing and analyzing new places and new
pilgrimages, but also in the new forms which have developed in traditional and well-
known pilgrimages as in the case of Kumano in Wakayama prefecture.
Tourism and pilgrimage
The development of tourist itineraries and new routes of transportation have been
important for the spread of new pilgrimage forms and sites that were unknown in the
past. Through tourism, people come to know the traditions and specific customs of places
other than their own. Socially, it is obvious that tourism has always been closely related
to the exchange, development and production of cultural practices. Seemingly, religious
institutions and religious worship have been important precursors to tourism. In this sense
the Edo period in Japan was an epoch where travelling attained a new dimension, thanks
to the development of an infrastructure of roads. This fact led to the spread of new forms
of technology, and to the exchange of local traditions and culture among the Japanese
population. On the one hand, the sankinkōtai system (alternate attendance)1 was
instrumental in the increase of the number of travel facilities such as inns, or resting
places that offered meals and drinks. On the other hand, the authorities forbade travel by
horse- or animal-drawn carriages. The populace had no recourse other than to travel on
foot, but this, instead of preventing travel, was one of the factors that led to the
popularization of travel in Japan. It is calculated that in the Genroku era (1688–1704),
Pilgrimages and spiritual quests in Japan 72
more than one million Japanese travelled every year on the Tōkai road. And, finally,
since the government exercised a rigid control over the movement of people, allowing
travel exclusively for religious worship or for curing illnesses at hot springs, people had
to give these as reasons in order to be able to temporarily leave their homes.
Permission to travel in order to visit a famous place of worship was even more easily
given if a person was travelling with a group. Therefore whole communities, such as
hamlets, or groups of people from the same locality, commonly travelled together under
the leadership of an o-shi (literally: ‘revered master’). These o-shi, who originally were
often low-ranking Buddhist priests, can be thought of as the ancestors of modern tour
guides. They provided various services: finding other, more specialized guides along the
road; making reservations for meals and lodging; providing all kinds of connections with
the different temples along the way, as well as with the main temple or sanctuary to be
visited; and organizing ludic activities. There are various records that describe the
characteristics of travel and reveal the real purposes of travelling, often concealed under
the guise of worship. In the book Kyōkun Manbyō Kaishun (Teachings for the Recovery
from All Kind of Illnesses, 1771), it is reported that many people used to travel officially
in order to have an ailment cured at a hot spring, but in fact the search for pleasure was
their actual reason. In an encyclopaedic book published by Kitamura Intei in 1830
entitled Kiyūshōran (A Catalogue of Pleasure Seeking; cf. Ishimori 1989), the author
comments on the nominal purpose of travel being worship, when it really was the
enjoyment of going out and about.
Institutionally, the development of the jidan seido was relevant for later tourist travel
in Japan. This was an institution that placed the population under the control of a temple,
the parishioners (danka) of a specific temple thus having a permanent ‘contract’ with a
priest, who was also in charge of organizing visits to places of worship. Like the more
freelance guides described above, the priest had to make all the arrangements for the tour:
from organizing lodging and meals, to participating in ludic activities such as attending
performances, shopping and even visiting brothels. In other words, in Japan religious
worship, hot springs, and pleasure seeking have always been closely connected.
New forms of pilgrimage
Maintaining ‘tradition’ is an important element in modern forms of pilgrimage, for even
new forms, while having different elements than those in the past, remain closely related
to the concepts of the traditional ones. For example, from the Edo period onwards it was
popular to take soil from famous pilgrimage places in order to build a miniature
pilgrimage site that was a tiny reproduction of the original. Thus pilgrimages such as the
circuit of Shikoku (Shikoku henro) and the circuit of western Japan (Saikoku Junrei)
were the first to be reproduced in eastern Japan. The reason for these replicas was that not
everybody could go to visit the sacred sites, so priests—or even ordinary individuals—
would decide to create these abbreviated pilgrimages nearer to home. With time, this type
of pilgrimage spread, mainly in eastern Japan.
In Japan, as in Europe, railways played an important role in developing new areas for
tourism. In this manner, pilgrimages in Japan, which had developed thanks to good roads
in the Edo period, attained a new popularity during the Meiji period. During this period, a
New forms of pilgrimage in Japanese society 73
large railway system was established. This produced a high number of pilgrims visiting
famous temples and shrines, and tourists visiting mainly hot springs. Frequently, the
pilgrim-tourists or tourist-pilgrims were combining both spa visits and worship. In 1889,
the Sangū Railway Company was founded, to serve as a link with the Ise Shrine. The
railway from Kamakura to Enoshima was established in 1910. In western Japan, the
Hanshin Electric Railway Company, the Kintetsu Railway Company and the Nankai
Railway Company were crucial in the increase of short visits to famous pilgrim sites and
to special beautiful landscapes.
Tradition and modernity in the Japanese pilgrimages
Almost pure religious pilgrimages co-exist with not-so-serious religious pilgrimages,
where tourism may be the primary factor for undertaking the journey. As already noted,
even in the past many pilgrimages went more for pleasure-seeking than for worship, and
this is still true today. It is also relevant to take into account the changes in Japanese
society in order to understand the plans and motivations of people visiting famous
pilgrimages sites. The development of transport facilities, described above, in
combination with new religious practices, has brought forth new forms of pilgrimage:
more sites are accessible to larger numbers of visitors because of modern transport. Bus
companies, travel agencies and railway companies contribute a great deal to links
between popular religious pilgrimages and the beautiful landscapes that surround them.
Tourist companies even direct pilgrims to new pilgrimage sites. Four examples will show
the importance of these secular and economic institutions in pilgrimage today: a)
Shigisan; b) a place known as ‘Shūkyō Lando’ (Religion Land), near Sakakibara Spa; c)
Tennōji in Osaka and d) Kumano.
a) Shigisan
The temple of the Shigisan area—Chōgosonshiji—is located on the slopes of the Ikoma
Mountains near Osaka. It always was a famous place for worship, becoming even more
famous after the establishment of new lines, one in 1915 and another in 1930, by the
Kintetsu Railway. Later, a toll road linking the temple with an amusement park was built,
and dotted with lookouts in order for travellers to view the scenery from the top of the
Ikoma range. At the entrance to Shigisan there is a large map showing the different sites
visitors can see, because at Shigisan there are not only places of worship, but also hotels
providing lodging, and a hot spring. Once inside the grounds of the temple, the big stone
figure of a tiger greets the visitor. Here and there are found also small figurines of the
tiger that is the mamori kami or kami sama no o-tsukai (guardian deity) of the temple. As
the pamphlet about the history of Shigisan explains, Prince Shōtoku Taishi (574–622 CE)
visited this place once and the deity Bishamon-ten appeared in front of him. The Prince
took the visitation as a good omen, deciding that Bishamon-ten was his guardian deity.
Thus he built a temple in honour of Bishamon-ten, and this was Shigisan.
Bishamon-ten (Sanskrit, Vaisravana: ‘the one who listens widely’) is one of the Seven
Gods of Good Fortune and Happiness. Under the name of Tamon-ten, he is also one of
the Four Guardian Gods of Heaven (Shitennō): the god who protects the North Gate of
Heaven. He is, at the same time, the Tiger in the 12 signs of the Chinese Zodiac and is
Pilgrimages and spiritual quests in Japan 74
invoked for luck in business and commercial ventures, as well as for good fortune in this-
worldly affairs. This could be the reason why so many offerings are made at Shigisan on
the part of companies and individual businessmen.
Scattered throughout the wide extension around the main building, there are some
small sanctuaries offering charms (omamori) and talismans for sale. On top of one of the
hills is a small-size reproduction of the 88 Holy Places of the Shikoku pilgrimage.
Visitors thus have the opportunity to make a mini-pilgrimage of this great circuit.
b) Shūkyō Lando
Near Sakakibara Spa, and just off the road leading to it, is the place known as Shūkyō
Lando (Religion Land). A wealthy man, who probably started it as a business rather than
for religious purposes, established the place. Shūkyō Lando benefits from the tourist
buses crowded with people who go there after staying at the spa. Usually, travel agencies
include a visit to Shūkyō Lando on the way back from the hot springs. In the resort’s
shops it is possible to buy plenty of souvenirs and lucky charms. Next to the main
entrance, there is a ‘Louvre Sculpture Museum’, with some reproductions of works that
are found at the Louvre such as the Venus de Milo and the Winged Victory from
Samotracia. Surprisingly, there is also a reproduction of the Statue of Liberty. Once past
the entrance, there is a group of maneki neko (welcoming cats). These small cat figures,
with an upright paw inviting customers in, are often displayed in restaurants and shops in
Japan, as it is said that they bring good luck in commerce. Certainly, not only shop
owners and people dedicated to commercial activities visit this place, but also any person
who hopes for a good economic opportunity.
Not far from where these maneki neko stand, there is another group of figures
representing musician frogs. These frogs are about 70 cm tall, and each of them is
playing a musical instrument. Frogs are known in Japan for bringing back good luck,
bringing back lost things and people, and helping people to come back safely, because the
sound of the word kaeru (frog) is identical to kaeru (to return), to kaeru (to change) and
to kaeru (being able to buy).2 Here is a list of some of the things that these frogs can
bring back to people or do for them:
takara kaeru (jewels and precious things are returned)
buji kaeru (come back safely)
okane kaeru (money will come back to us)
nandemo kaeru (we will be able to buy anything we want)
aijō kaeru (love comes back, is returned)
kibō kaeru (our hopes are fulfilled)
byōki kaeru (change sickness into good health)
keiki kaeru (to change economic conditions)
katsu kaeru (vitality comes back)
In this site there are also sculptures dedicated to the Seven Gods of Fortune, among them
Ebisu, the god of health and fortune for family businesses, and Daikoku, the god of
harvest and good fortune. Next comes a statue of Fudō Myōō, the god of esoteric
wisdom, of Kannon, the god or goddess of mercy, and of Yakushi Nyorai, the medicine
deity. A large sculpture of a hand is on one side of the grounds and a written notice
New forms of pilgrimage in Japanese society 75
advises how to proceed: Breathe in slowly and deeply, then, while exhaling touch the
sculpture, caressing it; repeat three times.
The real highlights of Shūkyō Lando are the Kannon Reisen, a fountain dedicated to
Kannon with waters said to promote longevity, and a mini-version of the 88 Holy Places
of the Shikoku henro pilgrimage, consisting of soil from each of the 88 sites placed
beneath special strong glass covers. When people step over these, in effect they can
consider having visited the real places. The entire visit here can last for just 20 minutes.
Many elderly people coming to Shūkyō Lando are on their way back from a short stay
at the spa of Sakakibara Onsen. The visit to Shūkyō Lando is more touristic than
religious, and people coming here are happy to have the opportunity of worshipping after
having enjoyed the spa. In the visits I made to Shūkyō Lando, apart from tour groups, I
saw also individual people, aged couples, or small groups of men and/or women.
c) Tennōji
In the southern part of Osaka city, and not far from Osaka castle, is Tennōji. This temple
is one of the most traditional and popular temples in the city. It is dedicated to the Four
Guardian Gods of Heaven: Jikoku-ten (Guardian of the East), Zōchō-ten (Guardian of the
South), Kōmoku-ten (Guardian of the West), Tamon-ten (also called Bishamon-ten,
Guardian of the North). In the grounds of the Tennōji, which is also a departure point for
the famous henro pilgrimage to the 88 Holy Places in Shikoku, there is a mini-version of
just these 88 sites.
People visiting the Tennōji and doing the small-scale reproduction of the Shikoku
pilgrimage are mainly residents of Osaka city as well as people coming from areas
nearby. I asked several, mainly elderly people, but also some younger persons whom I
met at the Tennōji, the reason why they were doing the compact pilgrimage. They
answered that they would like to undertake the whole, real pilgrimage in Shikoku but
were unable to do so. Younger people said they would go to Shikoku in the future, and
older people said that they would go if they could, but at the moment they were not sure
if they would be able to make the whole pilgrimage.
d) Kumano
Kumano, or Kumano Sanzan (The Three Sacred Districts of Kumano: Hongū, the Main
Shrine, and the shrines Shingū Hayatama Jinja and Nachi Jinja), refers to one of the most
traditional and emblematic pilgrimage routes of old Japan. It is said that Izanagi, one of
the two deities who created the Japanese Islands, is buried next to the great waterfall of
Nachi. Kumano became a famous place of religious worship in the Heian period (794–
1192 CE), as the abdicated (cloistered) emperors favoured Kumano with their visits. The
emperors Shirakawa (Emperor 1072–1086, cloistered 1086–1129), Toba (Emperor 1107–
1123, cloistered 1129–1156), Go-Shirakawa (Emperor 1155–1158, cloistered 1158–
1179/81–1192) and Go-Toba (Emperor 1183–1198, cloistered 1198–1221) made a total
of 97 visits (once a year, approximately) from Kyoto to Kumano, covering a total of 600
km. These trips lasted for a whole month, and more than 1000 people journeyed as
imperial attendants.
In the Kamakura period (1192–1333), after the establishment of the Shogunate at
Kamakura, the samurai started visiting Kumano, also coming from far away eastern
Japan. However it was in the Muromachi period (1336–1573), when commoners in large
Pilgrimages and spiritual quests in Japan 76
numbers began to visit Kumano and the sites became accessible for regular people. In the
Azuchi-Momoyama period (1568–1602) Kumano went into decline and was overtaken
by other places of pilgrimage and worship, such as Kōyasan, the 33 Sacred Sites
dedicated to Kannon in western Japan (Saikoku), and the 88 Holy Places of Shikoku.
At the time when the cloistered emperors made almost annual visits to Kumano,
powerful Buddhist monasteries supported the state by contributing moral and religious
legitimacy to the emperor’s power, and it is said that their political influence was high.
Later on, yamabushi (itinerant mountain ascetics) and bikuni (Buddhist nuns) played an
important role in the popularization of Kumano as a widely known centre of religious
worship. Both the yamabushi and the bikuni would explain the history and the
characteristics of Kumano using simple visual aids, and they sold charms and amulets
from the sanctuaries.
The Kumano pilgrimage has, moreover, since ancient times been connected with ideas
about life after death. There are records of many people who went to Kumano in
anticipation of their death, as a penitence for their sins, and also when they had suffered
disasters or tragedies in their lives.
Until recently, the journey to Kumano was an experience full of danger and hardship,
because of the difficulties in reaching the sacred sites. Nowadays, Kumano is
experiencing a ‘revival’, thanks to the improvement of access roads and other good
transport facilities. The great numbers of festivals as well as cultural and recreational
events in the Prefecture of Wakayama have also led to an increase in the numbers of
visitors. Through the pamphlets advertising Kumano we know that it is possible to reach
it from the new Kansai Airport, or by train to Shingū and then by bus to Hongū and
Nachi. This allows a visitor to make a circuit tour of the sacred sites as well as Shirahama
Spa in one day.
For some of the people visiting Kumano today, religious worship is still a central
element. For others, seeing the landscape, walking across the mountain roads and having
a new experience are important. Groups of yamabushi walk the whole way from
Ōminesan (Mount Ōmine) to Kumano for the mine iri (entering/climbing the mountain
for spiritual training) several times a year. However, nowadays pilgrims are people living
mainly in big cities, and not especially religiously minded. Their main objectives are to
enjoy the landscape and nature, to know about tradition and history, to do some physical
exercise, and to meet other people. In general, people go in groups, escorted by a
professional guide. Sometimes not only a guide, but also an expert in history and religion
goes with the group in order to give accurate information, as many visitors to Kumano
are mainly interested in learning about the history of Japan. For these people, a trip to
Kumano can be a good occasion for getting in touch with their ancestral past and
becoming aware of their Japanese identity.
Nowadays, rural tourism in Japan is being boosted by local governments. That is why
they publish elaborate tourists’ brochures with details about visits to historical sites in
their area. Where pilgrimage routes exist, these are emphasized in an appropriate way
with details about all the benefits associated with that pilgrimage. Moreover, aspects
related to the enjoyment of the landscape in the course of the four seasons are described
for particular places. For those interested in walking, there is also information about the
different paths, their difficulty, and any other useful details. Therefore, today a
pilgrimage like that to Kumano might be a good experience for those interested in
New forms of pilgrimage in Japanese society 77
history, for those who only want to contemplate the landscape, for those who like to
walk, and even for those who just wish to join a group for which fun activities are
organized.
As an example of this last type the organized journeys following the so-called Old
Pilgrimage Route of Kumano (Kumano Kodō) should be mentioned. As the tourist
brochures published by the Prefecture of Wakayama say, this route can be covered in five
stages. The starting point is in Takijiri Ōji, situated in the city of Nakahechi. Following
part of what, in the past, was the old road to Kumano, one arrives at the Main Shrine of
Kumano at Hongū. In total, 40 km are covered. During the trip different activities are
organized: explanations of the history of the Old Kumano Route; didactic contests;
broadcasts in FM; and, along the way, typical products of each area are exhibited.
Dramas related to Kumano, its history, and to the ecology of the forests and mountains of
the region are also put on.
Apart from the increasing interest in the Old Kumano Route, the event recalling the
old pilgrimage of the emperors and noblemen to Kumano has become popular. It is held
on the fourth Sunday of October. All the participating pilgrims, who walk about 1.5 km,
are dressed in the clothing of Heian period courtiers. The event starts at 10 am in the city
at Nachi, the departure being from a gift shop called Nebokedo. Upon entering
Daimonzaka incline, the pilgrims go up the old stone path, along the way visiting the
shrine of Nachi. Next, they offer prayers in front of the three-storied pagoda of Seigantoji
temple and see the daigoma (fire) ceremony, done in the yamabushi style. Finally, as one
of several ludic elements, there is a taste-testing of tuna.
The revival of the Old Pilgrimage Route of Kumano is linked to the ‘Movement to
revive rural areas’ (muraokoshi), which Japan has been promoting since the 1960s. This
kind of initiative is not only found in Japan, but has parallels in different parts of the
world and is also related to other back-to-nature movements such as organic farming,
living in agrarian communes, as well as the revival of awareness of historically rooted
national identity,3 whatever the country might be. In fact, the muraokoshi movement in
Japan has truly become a strategy for revitalizing areas faced with depopulation.
It is important to point out the positive aspects these initiatives have. They allow
different communities to keep in contact with each other, to use more natural ways of
land cultivation, and also to recover traditions in danger of dying out, including those of
autochthonous products which, due to a lack of diffusion, had been almost forgotten.
The recent popularity of the Old Pilgrimage Route to Kumano could also be seen from
the perspective of the ‘Exotic Japan’ campaign (cf. Ivy 1995:48), attracting modern
pilgrims amongst people who live in the big cities. To quote Okpyo Moon (1997:233), if
‘nature has become something to be acquired by the people from the big cities’, then
traditional pilgrimage sites such as Kumano are becoming the ‘internal exotic Japan’ for
city dwellers.
Kumano and Santiago
In May 1997, the prefecture of Wakayama and the Galician Community signed an
agreement by which the Road to Santiago and the Pilgrimage Route of Kumano were
officially twinned as pilgrimage itineraries. From that date, there have been several visits
Pilgrimages and spiritual quests in Japan 78
by monks and various Buddhist institutions to Santiago de Compostela. Wakayama
Prefecture has also organized groups of youngsters, ecological associations and rambling
clubs to make pilgrimages or visits to Santiago de Compostela. On the other hand, the
city of Santiago organized in May 1999 a very detailed photographic exhibition in the
pilgrimage museum about the Kumano itinerary.
However, I have noticed that until now, contacts between the authorities of the
Cathedral of Santiago and the religious authorities in Kumano have been almost non-
existent. The agreement between Santiago de Compostela and Kumano was signed, on
the Spanish side, by the President of the Community of Galicia, Mr Manuel Fraga, but
nowhere on the document does the sign or seal of the Cathedral or any catholic authority
appear. This may be due to the fact that the Cathedral of Santiago and its authorities need
more time to decide upon how to look at the Kumano pilgrimage.
On the part of Kumano, however, as is usual in Japan, the authorities seem to have a
very hospitable attitude towards the relationship. In fact, several monks have already
completed the Road to Santiago, and every year more and more Japanese people travel
the whole way to Santiago following the French Road from Roncesvalles and Somport in
the Pyrenees. The total of pilgrims from Japan to Santiago de Compostela (counting just
those who walked more than 100 km) was almost 150 in the year 2003, according to the
Oficina del Peregrino in Santiago.
The partnership between a Buddhist/Shintō pilgrimage like Kumano, and a Catholic
pilgrimage like that to Santiago, rooted in the European religious tradition, is very
meaningful. Even more important is the way in which, from now on, the relationship
between these two centres of pilgrimage will be deepened, and the process of assimilating
a foreign religion both by Buddhist and Catholic authorities and their followers will take
place.
Notes
1 Each lord was required to spend every other year in Edo.
2 See also del Alisal (1984).
3 For Japan, see: Fukuoka (1983, 1987), Takahashi (1984) and Watanabe (1989).
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9 Old gods, new pilgrimages? A whistle stop tour of Japanese international theme parks
Joy Hendry
Introduction
It is now rather well-known that Japan boasts an abundance of parks that depict foreign
countries in various forms. Huis ten Bosch (formerly, Oranda-mura [Holland Village])
near Nagasaki was probably the first one to follow Tokyo Disneyland’s depiction of
American playtime, and has certainly been amongst the most popular, but there have
been many others. At the height of their popularity, they included Canadian World, the
Danish Nixe Marine Park and Glücks Königreich in Hokkaido, Tazawako Swiss Village
in Akita-ken, Parque España in Ise-shima and a Russian village in Niigata-ken. Several
other parks combined representations of a number of different countries or cultures,
including Shuzenji Niji no Sato, which linked Britain, Canada and Japan; Reoma World,
which recreated an Oriental Trip and The Little World, also known as Museum of Man,
which represents a multitude of different cultural forms.
My interest in these and other ‘representations’ of foreign countries was aroused
during a study of Japanese gardens (see Hendry 1997), where reconstructions of the
‘natural’ world were interpreted as ways of ‘taming’ or ‘wrapping’ the wild version, very
often regarded as dangerous because of the likelihood of uncontrolled encounters with the
supernatural. The earlier discussion of the association between foreigners and wandering
gods (e.g. Yoshida 1981) suggested a parallel between gardens and these parks, usually
called teema paaku (Theme parks/theme parks), since they allow their predominantly
Japanese visitors an encounter with foreigners, or at least with their artefacts, without the
need to acquire a passport, travel abroad, or wrestle with the potential pitfalls of using a
foreign tongue. The parks wrap or tame abroad for domestic Japanese consumption.
A visit to a series of these parks proved to be most informative. First of all, I was
surprised by the degree of sophistication that many of them displayed. I was more
encouraged than ever by the parallel with gardens, and I would argue that they have been
somewhat mis-classified by the use of the category theme park, certainly in its British
usage, which largely implies a day of exciting rides. Many of them do have rides, it is
true, but most of them have much more, and in some cases the rides are altogether absent,
or set discretely apart from the main body of the park, conceptually separated as yūenchi
(amusement park). In my view, several of these parks have more in common with British
Hills, an educational establishment atop a mountain in Fukushima-ken, than with a more
conventional theme park, although they are of course undoubtedly inspired and
Old gods, new pilgrimages? 81
influenced by various forms of Disneyland and the more conventional Japanese
amusement park at Takarazuka.
In this paper, I would like to address some of the touristic elements of these so-called
theme parks, and investigate the now quite familiar idea that visits to places such as these
may be playing a role comparable to that made by a pilgrimage to shrines and temples.
To this end, I will examine the characteristics of pilgrimage as postulated by writers such
as Graburn (1978, 1983), Reader (1993), Rimer (1988) and Turner and Turner (1978) in
order to identify their possible parallels in the theme parks I observed; I will then
examine Moore’s (1980) contention that the theme park form, notably that of Disney
World, is borrowed from the medieval pilgrimage centre, and review some of his ideas;
and finally, I will evaluate the usefulness of this comparison for understanding the role
these so-called theme parks play in contemporary Japan.
The magical, liminal or non-ordinary
Graburn’s classic paper Tourism: the Sacred Journey identifies magic as a characteristic
of ‘those structurally-necessary, ritualized breaks in routine that define and relieve the
ordinary’ (Graburn 1978:19). He refers to Durkheim’s notion of the sacred as a ‘non-
ordinary’ experience, to be alternated with the profane, and he adds the important
ingredient of a journey, with a beginning and an end, for the actual practice of tourism,
and for the metaphorical representation of life as a succession of events marked by
changes in state. For Westerners, he argues, ‘tourism is the best kind of life for it is
sacred in the sense of being exciting, renewing, and inherently self-fulfilling’ (Graburn
1978:23).
In a later article, when Graburn focuses on Japanese tourism, he notes an even
stronger connection when he writes ‘the inherently interesting, fascinating, or spectacular
places in the land have for long been the object of pilgrimages and tourism’ (Graburn
1983:12). He goes on to identify a Japanese ambivalence towards naturally awe-full
places, which ‘both attracts the population out of its “normal” sphere of life and fills them
with fear’ (Graburn 1983:13)—hence the shrines, to partake of the power and protect
people from it. These are extra-normal sites for ritual gathering and liminality, and he
notes that they are ‘managed…for aesthetic purposes, “perfecting” and producing
miniatures of the ideal landscape for contemplation’ (Graburn 1983:12–13).
Theme parks that reproduce miniature versions of foreign countries ‘manage’ the
extra-normal in the same way, I would argue. By definition, they provide a non-ordinary
experience, described as hi-nichijō no sekai (non-everyday world), and they are ranked
according to their ability to create a dream world (yume no betsusekai), where one will
keep feeling moved (kanjō mochitsuzukeru). A journey is created, even in a relatively
urban area, so that a trip to Huis Ten Bosch, in Sasebo, is made from Hakata station in a
special, brightly coloured train, whose terminus leaves the passenger with a substantial
walk across a wide bridge before entry can be secured.
Many of the parks are situated at considerable distance from the nearest train station,
though often with a special bus terminal, which still deposits the visitors at some walking
distance from the entrance. At Tazawako, in Akita-ken, the bus which circles the lake,
and passes near to Suisu-mura (Swiss Village), arrives at the station a few minutes after
Pilgrimages and spiritual quests in Japan 82
the city train leaves, and departs just before the next one arrives. Of course, this may be a
strategy to have tourists visit the shops and other local facilities (undoubtedly encouraged
by the taxi firms), but it also exemplifies the sense of adventure typically associated with
reaching a magic land. Some of the parks also feature various forms of transport within
them so that the whole experience continues to be a series of journeys.
The parks are all enclosed, however, and the enclosure is referred to as en,1 with
aspirations about the magic of the inside (en-nai) and published stipulations about
visitors’ appropriate behaviour. In confirmation of the association of tourism with van
Gennep’s (1977) scheme for rites of passage, a definite rite of separation takes place at
the entrance, where as well as parting with considerable sums of money, a visitor is
issued with a passport, a map, and sometimes a book of tickets or a special credit card to
use within the different world they are entering. On leaving, too, a visitor who has
successfully collected the appropriate stamps along the way may claim a souvenir prize.
In any case, there is usually a veritable abundance of souvenir shops to thread through
before one can check out at the turnstile and make the return journey.
The magic, liminal or non-ordinary nature of the inside is created in various ways.
First, the buildings offer replicas of streets, parks or other scenes from the country
concerned. Some of them may be entered, offering a variety of delights from museum
display, through interactive shows, rides and films, to demonstrations of crafts and skills
characteristic of the country concerned. All of them offer goods only to be found in that
particular theme park, which once purchased will be properly wrapped in distinctive
bags. All offer food and drink, usually of the country concerned, some have hotels,
offering a longer stay in the world of fantasy and several have churches where dream
weddings can be booked. Most have concerts, some have parades, and all have special
events at particular times of the year to encourage the visitor to return.
Saints and liberation from constraints
Reader’s introduction to Pilgrimage in Popular Culture (Reader and Walter 1993) makes
an analysis of the use of the word pilgrimage in the English language, noting its
application to visits made to sites associated with famous people, and also to secular
journeys to foreign countries, where these are made for idealistic reasons. Thus, those
who pay homage at the graves of heroes such as Elvis Presley, or Billy Fury or who visit
the cottage where Samuel Taylor Coleridge wrote The Ancient Mariner, may be
described as pilgrims, in the same way that those intellectuals, who visited communist
countries in their early heady days to seek cures for the maladies of capitalism, might.
The work of Rimer (1988), which Reader also cites, combines these two meanings in
his discussion of the visits of Japanese writers to France, which he analyses for the
elements they share with pilgrimage. Drawing on the work of Turner, to which we will
return, he argues that, like pilgrims, they give up their usual surroundings and travel to an
unfamiliar spot, thus experiencing a displacement of site; like actors, they are performing
a rite, estranged from their ordinary sense of self; and, if they are true pilgrims, they
return having experienced a sense of the larger purpose of life (Rimer 1988). Rimer
examines in detail the example of Shimazaki Tōson, and his subsequent writing, but there
Old gods, new pilgrimages? 83
are, of course, prior Japanese examples of this kind of venture, perhaps characterized by
the travels of the poet Bashō, and those who followed in his footsteps.2
It is quite in keeping with our comparison between theme park and pilgrimage, then,
to find that almost all of these depictions of foreign countries feature either a writer, or
one or more of their characters. Canadian World is even built around scenes found in
Anne of Green Gables, and during the summer months, tea may be taken with a Canadian
actress playing the part of Anne, accompanied by her teacher and her friends Diana and
Gilbert, who also offer informal English classes in the replica of Avonlea village school.
An exhibition about the author, L.M.Montgomery, is found in a reproduction of Green
Gables, which is furnished in the style of the period. Visitors express the same zeal that
may be witnessed amongst Japanese who travel to the Bronte house and community in
Yorkshire, England.
The Brothers Grimm are featured in the German park, where characters from their
stories are represented in statues, on rides, and in an abundance of souvenirs, as well as in
books which may be purchased in several different languages. In the Danish park, it is
Hans Christian Anderson, who is featured; in Parque España, it is Cervantes, or, more
precisely, Don Quixote and Sancho Panza, who pop up in spectacular shows as well as in
books, statues and souvenirs. In the Swiss village, visitors climb up the grassy hill to
Heidi’s cottage, where they encounter cows, goats and ducks, just as she did, and they
can watch a video about her Switzerland. Alice’s House and a Beatles Bus may be visited
in Rainbow Village (Niji no sato), Reoma World has created its own characters which
closely resemble those of Walt Disney, and in Huis Ten Bosch, there is a Characters’
Gallery, reflecting the global nature of this now huge enterprise.
To emphasize the acting role the visitor may play, some of the theme parks offer
clothes and accessories to be tried on. Girls may temporarily convert themselves into
Anne of Green Gables, at various ages, in Canadian World, and in The Little World,
there are costumes from Alsace, Bavaria, India, Korea and Okinawa. The deal includes a
photo opportunity, and there are usually enough costumes to transport the whole family
into a cultural dream. Elsewhere, visitors may be photographed alongside native
performers who provide examples of their specialty entertainment. In Glücks Königreich,
this included acrobatics, ballroom dancing and classical music, in Parque España, street
music and flamenco dancing, and in the World Bazaar at Huis Ten Bosch, there was an
Irish concert when I was there, as well as an elaborate cheese competition.
These opportunities for interaction, albeit limited, with the foreigners themselves, or
actors playing the part of fictional foreign characters, as well as their artefacts and
activities, remind us of another parallel with pilgrimage, this time discussed in relation to
the journey to Santiago de Compostela (Costen 1993). Reader points out that one of the
reasons why relics and saints were so important to pilgrims along the journey was that
‘they appeared to offer the ordinary person ready access to the holy’ (Reader 1993:19).
Even though they had died, they were thought to reside in and around their tombs, and
prayers to them would invoke their special powers. This model is not unfamiliar to a
Japanese tourist, offering prayers at a Tenmangū shrine to the god of learning, or the
Izumo shrine to cement a marriage. An approach to distant foreigners is made possible at
the magic world of theme parks, just as an approach to deified humans is made possible
at a Shintō shrine.
Pilgrimages and spiritual quests in Japan 84
Furthermore, entry into the magic world of one of these foreign theme parks allows
tourists to escape, albeit temporarily, into the world of freedom from obligation and
constraint which is often held in Japan to be a characteristic of ‘abroad’ (gaikoku). This
quality is close to that identified by the Turner and Turner (1978:9) who assert that
pilgrimage ‘offers, and emphasizes the voluntary nature of the liminal liberation from
profane social structures’, the entry into this state they then describe as ‘liminoid’ (Turner
and Turner 1978:34–5). The Japanese visitor can enter a foreign world without worrying
about the local customs and conventions, but it is to be hoped that they do not follow too
closely the parallel between religion and travel if, as Turner and Turner assert, ‘they do
this only in order to intensify the pilgrim’s attachment to his own religion, often in
fanatical opposition to other religions’ (1978:9).
Theme parks and pilgrimage
Moore (1980) draws heavily on Victor Turner’s work in an article that proposes that the
form of the amusement park Walt Disney World is unconsciously borrowed from the
archaic pilgrimage centre. He draws on theories of play to demonstrate that play and
ritual ‘are expressions of the same metaprocess…symbolic, transcendent or “make-
believe,”…both are related to changes of interaction rates over daily, yearly, and
generational cycles…’ (Moore 1980:208). Like the pilgrimage centre, Walt Disney
World is bounded, set apart from ordinary settlements, with a place of congregation,
some symbols on display, some common activities, and a myth that the other elements—
site, symbols and activities—invoke. Rites of passage accompany movement in and out
of the park, and between different sections of this giant limen, ‘At a time when some
proclaim that God is dead’, he argues, ‘North Americans may take comfort in the truth
that Mickey Mouse reigns at the baroque capital of the Magic Kingdom’ (Moore
1980:216).
No single figure would seem to have achieved the success of Mickey Mouse in other
Japanese theme parks, but animals acting as people abound in the shows which may be
visited. Moore sees this phenomenon as an example of Turner’s notion of ‘anti-structure’,
emphasized in the way that the characters become the special property of children.
Japanese theme parks illustrate many of the same characteristics which Moore claims are
derived from pilgrimage centres—they are bounded, usually distant places of
congregation, with plenty of symbols on display, and many have common activities
available. Some of them even have real animals—the Marine Park Nixe, whose name
means mermaid, has dolphin and sea lion shows, for example, and Canadian World has
ponies and deer—as well as humans in animal guise.
However, I find it hard to identify a real solid myth in the Japanese foreign theme
parks. Moore finds the American dream everywhere in Disney World, but the dream of
internationalization (kokusaika)…? Hardly.
Old gods, new pilgrimages? 85
How useful is the concept of pilgrimage for understanding Japanese
theme parks?
In Japanese theme parks, there is little evidence of a quest, a word that commonly crops
up in studies of pilgrimage (e.g. Morinis 1992:ix; Reader 1993:8). According to Morinis,
in his introduction to an edited volume on the anthropology of pilgrimage:
[P]ilgrimage is born of desire and belief…desire is for solution to
problems of all kinds that arise within the human situation. The belief is
that somewhere beyond the known world there exists a power that can
make right the difficulties that appear so insoluble and intractable here
and now.
(Morinis 1992:I)
Europe has been admired in Japan over the last century, it is true, as has America, but it
would seem presumptuous to suggest that the Japanese who visit these theme parks are
seeking more than temporary solutions to the problems of life.
Moreover, there is also not much in the way of self-testing ordeals, or the fulfilment of
vows and promises so often associated with Christian and Hindu pilgrimages, unless
these may have been made about daring to ride the roller coasters and interactive video
machines (watching the world rush by, madly avoiding things hitting you)! Some of these
are quite alarming, and notices warn those with heart problems, pregnancy, or high and
low blood pressure, to refrain, but the experience is inherently safe, exciting but not
proving or painful.
According to Cohen, ‘pilgrimage is…expected to provoke religious “rapture” or
“exaltation”’, whereas tourism ‘is expected to give mere pleasure and enjoyment’ (Cohen
1992:53). The latter is now culturally approved as a legitimate activity to refresh from the
stress and strain of normal life. It is ‘recreational’, he points out.
At a structural level, Cohen (1992) distinguishes between pilgrims who move towards
a centre in their world, and tourists who travel away from the centre of their world to a
periphery. He notes that ‘even as the traditional pilgrimage becomes “mere” tourism,
tourism…becomes for some the new pilgrimage’ (Cohen 1992:52–3). In this theoretical
context, since theme parks actually stand for a peripheral world, their Japanese visitors
find themselves in a position quite opposed to the pilgrimage model. In any case there is
no special power attached to the sites of these theme parks, unlike many of the sites of
pilgrimage (e.g. Eade and Sallnow 1991). They are usually constructed on any
convenient empty location, sometimes purposely to provide employment for workers
made redundant as a previous enterprise closes down.
In contrast to Cohen’s understanding of pilgrimage, which is characterized by
movement towards a centre, in Japanese pilgrimage there is very often more of a fixed
path of travel, with several sites to visit, rather than a sacred centre. In theme parks too,
there is some sense of a meguri (circular tour, often in the sense of circular pilgrimage),
as one follows the marked route on an appropriately numbered map. As with the famous
Japanese pilgrimage to the 88 Holy Places of Shikoku, the numbered sites may be visited
Pilgrimages and spiritual quests in Japan 86
in a different order, possibly during several return visits, and in Shikoku, too, there may
be much eating, drinking and merrymaking, but there is a definite sense of purpose, as
one travels the path with the saint and folk-hero Kōbō Daishi (774–835 CE; see Chapter
2). Prayers and offerings are made at each temple, requests and wishes are written out,
and a pilgrim’s book or scroll is completed ‘as a form of spiritual passport…to enter the
Buddhist Pure Land after death’ (Reader 1993:112–13). Reader also notes, ‘If pilgrimage
manifests touristic themes it also provides continuing scope for the expression and
solution of individual and personal problems’ (ibid).
Certainly the theme parks represent liminal or even liminoid time; with rites of
passage at entry and exit, they also offer the opportunity for freedom and equality,
encounters with literary characters and a make-believe or magical experience. In Reoma
World there is even a Magical Street, and elsewhere fairy tales abound. Some even have
apparently religious buildings, in many cases a church, though in the Swiss village this
was also a garage. On the Oriental Trip of Reoma World, there are reconstructions of a
Nepalese temple of the first century BC, a Thai temple from the twelfth/thirteenth
century, a seventh-century Middle-Eastern Mosque and a Himalayan building from
Bhutan. The latter encloses an array of shrines to Hindu gods, and may be approached
while spinning a series of mani wheels.
In the Mosque area, there is a row of mechanical fortune-tellers, of different origins,
offering an activity parallel to the purchase of o-mikuji (written oracle, sacred] in shrines
in Japan, and in Huis Ten Bosch there is an astrological hall where the delights of
Western astrology are explained and applied by means of a computer.
However, I saw no one praying at any of these edifices, and in a beautiful
reconstruction of a golden shrine from Peru, in The Little World, many of the visitors just
walked on through without a glance at the ornate altar and depiction of the dying Christ.
A group of youths visiting the Thai temple when I was there even rejected it as Buddhist
(bukkyō no koto ja nai deshō). Despite all this apparently ‘sacred’ or ‘religious’ activity
to back up the structural and metaphorical parallels discussed above, there would seem to
be a total lack of devotional or spiritual experience, to be taken home and shared with
family and friends.3 In a society like Japan where elements of religion may be identified
everywhere and nowhere, the existence of buildings is not enough. Anyway, the churches
are for weddings, or to house the spare model racing cars, and without exception, the
visitors I spoke to were there for fun (asobi).
The theme parks, for their own part, are predominantly commercial ventures, and the
abundance of goods available for purchase in some of them is quite staggering. Indeed,
one of the main points of ranking in the comparison of different theme parks is the
number of exclusive items that can be purchased there. Wine and beer are specialties in
almost all the European parks, and groups of men were drinking from quite early on at
Glücks Königreich on the day I visited. Sangria was available at little stalls in Parque
España, and all manner of drink and food could be found in Huis Ten Bosch. Visitors
expect to purchase things to take home, as well as to enjoy them at the site, but further
research would be required to investigate their consumption and symbolic value in the
sphere of everyday life. Foreign goods clearly carry a high value in Japan, and this could
be a very fruitful way to proceed.
To return, finally, to the ritual aspects of visiting theme parks, I would like to make
reference to a classic work in the genre concerned with another related form of activity,
Old gods, new pilgrimages? 87
namely the festival. In his essay, Time and False Noses, Leach (1961) identifies two
opposing types of behaviour associated with rites of passage: on the one hand these rites
may be formal, where differences of status are precisely demarcated by dress and
etiquette, and where moral rules are rigorously and ostentatiously displayed; on the other,
they may involve masquerade, where the individual, instead of emphasizing his social
personality and his official status, seeks to disguise it.
Leach gives examples of rites, such as weddings, which start with one of these types
of behaviour and ends with the other, and of periods of time, such as Lent, which are
marked by one at the beginning and another at the end. He argues that the complete role
reversal found at some festivals might characterize a strictly liminal state, which would
then be precisely the opposite of normal life. The three, taken together, comprise the
three phases of separation, transition and incorporation of a classic rite de passage, as
identified by van Gennep (1977).
In a complex society, where time is carefully marked out and divided up according to
at least two calendars, there is no need for rites to mark time in this way as they did in
ancient societies. Indeed the marking of space has become somewhat academic in the
world of television, videophones and internet diaspora. The sacred/profane distinction
postulated by Durkheim, and developed by van Gennep, has provided the underpinning
for many a clever theoretical argument linking tourism and religion, but in my view it is
time for a more careful consideration of this classificatory device in a global context.
There are many parallels between the behaviour of pilgrims and tourists, in Japan and
elsewhere, but there are also some critical differences, as I hope that Japanese theme
parks have made clear. The exercise was informative, but I think we must look elsewhere
for a more complete understanding of the explosion of Japanese theme parks (cf. Hendry
2000).
Notes
1 The Japanese character for this en includes a complete surrounding box, which illustrates the
meaning of a location enclosed in some way, and separated from outside space around it.
2 For an example in English, see Downer (1990). Endo’s novel Foreign Studies (1989) also
illustrates the experience, and indeed plight, of the Japanese writers living in Paris.
3 Gifts of amulets and other memorabilia were brought back from pilgrimages when it was
customary in Japan to save many as a group to send one or two representatives from time to
time. These engimono, now replaced by o-miyage or o-mamori etc. from specific shrines,
have been interpreted as ‘magical links’ between the actual pilgrim and the other members of
the group (Kyburz 1988, discussed in Hendry 1993). There are plenty of goods to be
purchased in theme parks, but I have not yet established the type of role they are playing.
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