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Abstract
Keywords
1. Introduction
2. Materials
3. Method
4. Critical Analysis of Obama’s image repair discourse
5. Conclusion
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Public Relations Review
Volume 42, Issue 5, December 2016, Pages 843-848
Full Length ArticleBarack Obama’s 2008 speech on Reverend Wright: Defending self and others
Author links open overlay panelWilliam L.BenoitShow more
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https://doi.org/10.1016/j.pubrev.2016.09.003Get rights and content
Highlights
•
In March 2008 ABC News attacked Reverend Wright, and via guilt by association, Senator Obama.•
Obama gave an image repair speech in March 2008.•
Obama defended himself with denial and differentiation.•
Obama defended Wright, attacking accusers, bolstering Wright’s reputation, and using provocation.•
Obama’s image repair effort was well-crafted for this situation.
Abstract
During the 2008 presidential campaign Senator Barack Obama’s values were attacked using guilt by association. An ABC News story reported incendiary remarks made by Reverend Jeremiah Wright, Senator Barack Obama’s pastor. Obama gave a speech to repair his image. Obama attempted to repair his image using denial and differentiation; however, Obama did not repudiate Wright entirely. Instead, Obama also engaged in engaged in third party image repair, using attack accuser, bolstering, and differentiation to repair Wright’s reputation.
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Keywords
Senator Barack Obama
Reverend Jeremiah Wright
Racism
Third party image repair
Denial
Bolstering
Provocation
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